4 Reasons Video Marketing Is Effective and Why You Need It

Two women making a corporate demonstration video

Everyone knows just how effective videos are when it comes to using them for marketing purposes. After all, a video can display stunning images with music and possibly commentary, making this type of content extremely interesting and engaging. If you have yet to implement video marketing in your business, do so right away. Any delay means lost potential customers that could have easily been drawn to you.

As you may have observed over the years, videos can resonate well with people because they are compelling and easily digestible for public consumption. In this article, we will share what you need to know about the impact of video marketing on your business and why it’s an investment worth making.

3 Pre-Production Tips for Crafting a Great Corporate Video

corporate interview

Corporate videos have become an increasingly helpful tool in the business world. While they have been used by companies for decades, they have evolved and come a long way over the years. On top of that, their uses and applications in these digital times are ever-expanding.

How to start your video production company

  Identify your recording space. Before you start recording, pick a place you find comfortable, convenient, quiet and accessible. Give yourself more space than you think you need, as you may acquire new equipment down the road. If your recording studio is in your home or at work, try to use interior rooms that are […]

Video production & Marketing Strategies for 2019

As 2019 approaches, there could be a dramatic shift in the digital marketing scene which encompasses SEO, social media, content marketing and more. In a constantly changing high-tech era, companies continue to wrestle for attention online. With less than two months until the year closes out, it’s critical to consider the advertising landscape and rethink your […]

Info Overload and What That Means for Video Marketers

Online videos are always going to be more concise than written messaging because they can convey information on more levels simultaneously than a written message can. Of course, there are bad videos just like there is bad writing. But a well-executed video can provide much more info in a shorter time. AND, a range of […]