A buyer’s journey defines what the consumer needs at the moment. If your goal this year is to successfully boost your sales through video marketing, you must create videos relevant to your audience. Your videos will be more effective if they meet your consumers’ needs and showcase what they are looking for. By breaking each down and understanding what consumers want, you will have a more productive video output.
Awareness is the stage in the journey when people realize that they have a problem they need to address, and they require a product or a service to solve it. They are more likely to look for answers online by entering keywords in search engines in this stage. Your video will be more meaningful to them if it can answer the questions they have or make them understand their current situation better.
This stage is where the evaluation of your customers comes in. Since they already have a defined challenge or an established goal, they begin to assess the different methods they discovered available to them. Here is where being critical with the information you are sharing is more important. To improve your sales, highlight what your brand can do.
At this point in the journey, your consumer is deciding on a particular solution to their problem. They may have developed their strategy for solving the problem but still needs to have that specific tool to purchase or a brand to work with. It is the chance for you to lead your consumers to the right choice―your brand.
Always have a clear goal when creating your video. By understanding what your customers want at the moment, you can create a more engaging and compelling video. By producing videos they can resonate with, you can get their attention, trust, and preference better.
If you need a corporate video production team in Vancouver, we at Backlot Media can help. We have over 75 years of collective experience in creating video content solutions for our clients. Contact us today for a free consultation.
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