The digital landscape has transformed significantly over the last few years, especially in terms of video. Thanks to the advent of powerful smartphones, taking and consuming videos has skyrocketed in popularity, making it one of the most effective ways to tell a story. It’s also the fastest way to grab your audience’s attention, as it takes advantage of humans’ natural inclination towards visuals.
Even if it sounds intimidating, live streaming and remote controlling your production can be a great opportunity (OR MAYBE THE ONLY OPPORTUNITY) to keep the business going, and if you do it properly it can even save you money and time.
A buyer’s journey defines what the consumer needs at the moment. If your goal this year is to successfully boost your sales through video marketing, you must create videos relevant to your audience.