Veteran Transition Network – PSA
Our client, Veterans Transition Network, wanted to create a tv and online campaign that spoke to the Veteran community with relatable and compelling messaging. The purpose was to show support for the realities that veterans are living with, and offer an opportunity to meet with other veterans and facilitators who understood their challenges. We kept the storytelling simple and direct so that it remained on the level of a dialogue and not a pitch. The campaign, with the support of Shaw, UBC and many members of VTN, created a very successful outreach to veterans who might not have been aware of the services of VTN.

“The campaign, with the support of Shaw, UBC and many members of VTN, created a very successful outreach to veterans who might not have been aware of the services of [email protected]

I worked with the Backlot team on multiple occasions over the course of 2 years. Every time I worked with them, they astounded me with their level of professionalism, creativity, attention to detail and care. The final videos they produced worked wonders in generating awareness and conversions for our organization. I would most certainly work with them again.

Victoria Cubbon

Coordinator, Marketing & Communications | Veterans Transition Network

IMG_20190514_194212