The Setting Your Video Content Needs: Summer in Vancouver
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As spring sunshine starts to feel more normal, Vancouver locals are gripping their swimsuits and paddle boards in anticipation of the fast-approaching summer sun. For those of us in the film and video industry, however, summer also means business! From gorgeous weather and long daylight hours to stunning natural scenery and diverse events, Vancouver summers offer a wealth of opportunities to capture stunning and memorable footage for your all your video needs, from video marketing content to commercial advertising. If you’re considering investing in video for your business, read on to find out why summertime in Vancouver could be your perfect setting.
You may or may not know this, but Vancouver is actually on and surrounded by temperate rainforest. In fact, British Columbia actually accounts for roughly 25% of the temperate rainforests in the whole world! While we may see particularly high rainfall throughout much of the year, as a result of our unique geography we’re known for our exceptionally pleasant and mild summer weather. With minimal rainfall and temperatures averaging 20-27°C, June through to even late September provide ideal conditions for filming outdoors. With these moderate temperatures, your cast and crew can enjoy comfortable working conditions while you get those stunning, sunny shots.
Longer days mean more time to get that perfect shot! Luckily, because of our distance from the equator Vancouver summers see particularly long daylight hours. Throughout June, July and August, the sun can rise as early as 5am and set as late as 9pm. That’s 16 hours of daylight – 2 more than they get down in L.A.! Those extra hours not only help you save on your lighting budget, they might even help you shave a day or two off of your production schedule.
Locations, Locations, Locations!
It’s no secret: Vancouver is downright picturesque. From stunning urban locations, to gorgeous, sweeping, natural landscapes, the city and its surroundings can provide the perfect setting for any production. Despite its ability to masquerade as innumerable international settings, few places in the world can offer the visual diversity of Vancouver. During the summer in particular, a wide array of scenic locations are at your disposal. Locations that may be difficult to access during the winter are much more easily accessible when the sun is shining! Mountainous backdrops and ocean views, dense forests and waterfall-lined backwood roads – all within earshot of bustling city life. Whatever the message you’re sending, this city surely has the unique and beautiful setting your video marketing and commercial advertising content needs.
Over the course of the summer, Vancouver is host to a diverse range of festivals and unique outdoor events. The Vancouver International Film Festival, Vancouver Jazz Festival, Khatsalano Block Party, Vancouver Pride Festival and world-renowned Celebration of Light fireworks competition, to name just a few. With this yearly selection of events comes unique filming opportunities! If your content is in need of some additional energy and excitement, any number of these events could offer that wow-factor you’re looking for. If relatability is your goal, the friendly faces, enthusiasm and communal joy of the sun soaked crowds will captivate your audience.
Production Cost Savings
The long daylight hours and mild weather that is synonymous with summertime in Vancouver also lend to lower production costs! More daylight and temperate weather mean less need for artificial lighting, expensive weather-proofing equipment and costly contingency plans. But the savings don’t end there! The increased accessibility of diverse locations during the summer months can reduce the need for expensive set construction and the timeline for location scouting. In addition, competitive tax incentives for filmmakers can significantly reduce the cost of production for your business. It may be surprising considering its high cost-of-living, but Vancouver’s competitive industry pricing remains the best value when compared to global production centers like L.A., Prague, Buenos Aires and Columbia. Particularly for North American businesses and content creators seeking to invest in video production, Vancouver is significantly more easily accessible than its international counterparts!
In this day and age, video content is vital for businesses wanting to maintain their competitive edge. However, between the logistics and costs involved, video production can seem intimidating. Save your bottom line – and yourself the headache – by utilizing the incredible production and natural resources that summertime in Vancouver has to offer! With our temperate weather, incomparably diverse range of locations and events, extended daylight hours and competitive production costs at your disposal, creating high-quality video marketing and commercial advertising content will seem like a breeze.
If you’re considering Vancouver for your next video project, it’s a good idea to have some top-talent video professionals in your corner! With decades of experience in the Vancouver film and video industry and a passion for growing your business through exceptional video, our production team can bring your visions to life. Contact us today for a free consultation!