How the Global Pandemic Is Affecting Video Consumption

Post Pandemic Greeting

Since March, when the world essentially ground to a halt because of the global pandemic, one of the key challenges has been boredom. The intense, long bout with boredom has shifted the way we interact with media elements daily.
As you may have observed over the years, videos can resonate well with people because they are compelling and easily digestible for public consumption. In this article, we will share what you need to know about the impact of video marketing on your business and why it’s an investment worth making.

4 Reasons Video Marketing Is Effective and Why You Need It

Two women making a corporate demonstration video

Everyone knows just how effective videos are when it comes to using them for marketing purposes. After all, a video can display stunning images with music and possibly commentary, making this type of content extremely interesting and engaging. If you have yet to implement video marketing in your business, do so right away. Any delay means lost potential customers that could have easily been drawn to you.

As you may have observed over the years, videos can resonate well with people because they are compelling and easily digestible for public consumption. In this article, we will share what you need to know about the impact of video marketing on your business and why it’s an investment worth making.

The Impact of Video Marketing on Your Business

start up business people group attending videoconference call

In today’s modern era, navigating the intricacies of digital marketing can be a bit tricky. While it works wonders in promoting your business, reaching out to your target market, and conducting business transactions, you also have to be highly critical in your marketing pursuits. Aside from choosing the right channel, you have to select the best online strategy to go with it. This is where video marketing comes into the picture.

As you may have observed over the years, videos can resonate well with people because they are compelling and easily digestible for public consumption. In this article, we will share what you need to know about the impact of video marketing on your business and why it’s an investment worth making.

The Benefits of Using Motion Graphics in Marketing

African ethnicity man working with infographic on laptop

Digital marketing has a wide range of available formats, but video production is undeniably one of the primary ones. 93% of video marketers have stated that video has directly led to a rather significant customer increase. Meanwhile, 91% reported an increase in return on investment, according to Animoto’s Social Video Trends: Consumer and Marketer Insights 2020. Video being essentially omnipresent in marketing means that you have to exert a little extra effort to stand out. This is where motion graphic videos come into play.

3 Pre-Production Tips for Crafting a Great Corporate Video

corporate interview

Corporate videos have become an increasingly helpful tool in the business world. While they have been used by companies for decades, they have evolved and come a long way over the years. On top of that, their uses and applications in these digital times are ever-expanding.

Lemonade films : Pink Shirt Day

Pink Shirt Day 2017… A big shout out to Ted Herman and Lemonade Films Inc.. as we remember the wonderful project he invited us to join with he and Spring Advertising. It was a shoot full of love and care, and for such an important cause.