Attention is the process where certain stimuli are selected from a group of others
It is the result of a wild competition affected by the fact that as humans, we always have a limited amount of resources at our disposal .In marketing, attention is more precious than gold, since it’s the precursor of selling a tool, buying a car, making an investment decision or deciding what news is worth reading. In a video ad, the first three seconds are crucial to keep the viewer engaged throughout the rest of the video.
But what is attention made of and why is so valuable, and how can we grab someone’s attention?
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