strategies | Backlot Media: Vancouver Video Production

The Best Videos for Your Marketing Goals | Video Marketing Strategy

Marketing team member considering the best video marketing strategy to reach the business' goals.

Before you invest in video production for your business, ask yourself which video marketing style will fit your overall goals and maximize your ROI.

The Brand-Boosting Power of Behind-the-Scenes Video Content

Capturing behind-the-scenes video content of team members sharing a laugh while getting final touchups before stepping in front of the camera.

Considering behind-the-scenes video content for your marketing lineup? Learn how your business can benefit from BTS!

A Powerful Tool: Using Webinars to Market and Grow Your Business

When the world was stuck in isolation, virtual events provided a way for people to continue engaging with their interests, and those who share them. Along with virtual events, webinars saw a massive spike in popularity

How to Know It’s Time To Re-Evaluate Your Video Marketing Content

It’s vital to consistently re-evaluate your video marketing content to maintain your business’ competitive edge.

Droning on: What You Need to Know Before a Drone Shoot

drone flying over a farm Among the revolutionary technologies that have emerged over the past decade, drone filming has quickly become high-demand. We've broken down everything you need to know before a drone shoot.

Among the revolutionary technologies that have emerged over the past decade, drone filming has quickly become high-demand. We’ve broken down everything you need to know before a drone shoot.

Develop Your Business With 3 Creative Video Production Methods

Online video has become a popular way for brands to connect with their audiences and grow their visibility. Develop your business with 3 creative video production methods!