The Benefits of Using Motion Graphics in Marketing

African ethnicity man working with infographic on laptop

Digital marketing has a wide range of available formats, but video production is undeniably one of the primary ones. 93% of video marketers have stated that video has directly led to a rather significant customer increase. Meanwhile, 91% reported an increase in return on investment, according to Animoto’s Social Video Trends: Consumer and Marketer Insights 2020. Video being essentially omnipresent in marketing means that you have to exert a little extra effort to stand out. This is where motion graphic videos come into play.

How to start your video production company

  Identify your recording space. Before you start recording, pick a place you find comfortable, convenient, quiet and accessible. Give yourself more space than you think you need, as you may acquire new equipment down the road. If your recording studio is in your home or at work, try to use interior rooms that are […]

Video production & Marketing Strategies for 2019

As 2019 approaches, there could be a dramatic shift in the digital marketing scene which encompasses SEO, social media, content marketing and more. In a constantly changing high-tech era, companies continue to wrestle for attention online. With less than two months until the year closes out, it’s critical to consider the advertising landscape and rethink your […]

Info Overload and What That Means for Video Marketers

Online videos are always going to be more concise than written messaging because they can convey information on more levels simultaneously than a written message can. Of course, there are bad videos just like there is bad writing. But a well-executed video can provide much more info in a shorter time. AND, a range of […]

3 smart ways to use videos for SMEs

Facebook favors the visibility of videos for SMEs, uploaded directly to the social network, penalizing instead the links from the Youtube competitor. On Twitter, instead, the clash took place at the last shot between Periscope and Meerkat. These data highlight the potential that videos have for international as well as local businesses. Here are three […]

7 Good Reasons Why Video Production Is the Best Method Of Advertising

At present around 37 percent of the web includes video production. Since the invention of film, this has been an efficient method of reaching and influencing an audience in the form of advertising and the most widespread of these has been television commercials. Overtime film has obviously progressed and adapted to function in the present […]