The Benefits of Using Motion Graphics in Marketing

African ethnicity man working with infographic on laptop

Digital marketing has a wide range of available formats, but video production is undeniably one of the primary ones. 93% of video marketers have stated that video has directly led to a rather significant customer increase. Meanwhile, 91% reported an increase in return on investment, according to Animoto’s Social Video Trends: Consumer and Marketer Insights 2020. Video being essentially omnipresent in marketing means that you have to exert a little extra effort to stand out. This is where motion graphic videos come into play.

How to start your video production company

  Identify your recording space. Before you start recording, pick a place you find comfortable, convenient, quiet and accessible. Give yourself more space than you think you need, as you may acquire new equipment down the road. If your recording studio is in your home or at work, try to use interior rooms that are […]

Video production & Marketing Strategies for 2019

As 2019 approaches, there could be a dramatic shift in the digital marketing scene which encompasses SEO, social media, content marketing and more. In a constantly changing high-tech era, companies continue to wrestle for attention online. With less than two months until the year closes out, it’s critical to consider the advertising landscape and rethink your […]