The rise of an interactive generation

Consumer behaviour changes with every generation due to various factors. Available technology, trending engagements, and brand appeal all work and affect each other almost simultaneously. This makes it difficult to trace whether consumers are influencing the brands or vice-versa. A recurring trend for many businesses is to host live video content to solve a wide array of marketing goals.

In this article, we’ll share three creative ways to utilize video production for your business.

Build your company’s image through brand placement

Keeping your company relevant to your target demographic’s eyes is crucial to being a step above your industry competitors. This is why many business owners invest in Search Engine 

Optimization (SEO) and PPC marketing to increase their online presence. However, these strategies don’t always involve a back-and-forth with their audience.

Producing videos that reflect your personal brand while sharing relevant information to your target demographic helps you develop a loyal following. This method of sharing your expertise in industry-specific topics can reinforce your credibility as a service provider. Alternatively, you can appeal more to your brand’s relatability by revealing your services and events’ behind-the-scenes processes. Showing a genuine image, whether you’re looking great or making mistakes, can make your brand more than just a logo and a name.

Engage with your customers through user-generated content

It’s not just service providers who are benefiting from the accessibility of creating, posting, and sharing content online. Your customers also do this regularly, sharing posts and pictures with friends and family. Inviting your followers to form user-generated content when using or talking about your products and services can be an excellent strategy to increase your posts’ visibility.

Utilizing hashtags and tagging mutuals is a simple yet effective way to raise organic visibility on your posts. It’s what many brands do to gain viral status on their product launches and special events. Remember to use a compelling hook or an attractive incentive to make people engage in posting user-generated content.

Go live and interact with online audiences in real-time

If you don’t want to wait for your target audience to make user-generated content, you can interact with them in real-time through live streaming. Going live on social media platforms like Instagram or Facebook expands your reach and allows you to be more approachable in connecting with your audience. You can host a limited-time event or have a simple Q&A with your brand ambassadors ready to engage with a live audience.

Conclusion

Understanding the latest trends that affect consumer mindsets is a crucial part of maintaining a solid business strategy. However, you shouldn’t let fads affect your overall marketing goals. It’s helpful to be mindful of your competitor’s actions and movements, but it’s better to give attention to your own growth. Creating a robust marketing plan that embraces innovation, versatility, and customer engagement is an excellent way to reach your marketing goals that lead to higher sales figures.

With over 75 years of industry experience, Backlot Media is a video production company that boasts a diverse roster of creatives. We have expert animators, writers, directors, producers, and more to deliver innovative and creative solutions for your marketing needs. If you need a reliable video production service in Vancouver, contact us for a free consultation!