Advertising for Vancouver’s Growing Businesses
BC Lottery Corporation
In the lead-up to the Vancouver 2010 Winter Olympics the Lotto Corp needed a well-done, affordable video production that suggested the thrill of experiencing the winning Canadian Olympic Team, on a scale that was feasible. This commercial was shot at Thunderbird stadium with a minimum number of actors and extras, while capturing the scale of a fully packed Olympic stadium crowd watching the Canada Gold Hockey series.
Vancouver has a boutique advertising agency for growing businesses, at Backlot Media. Our focus is to use cost-effective video campaigns for web and TV advertising, and also grow their impact with radio and/or print campaigns. Every business has different goals and challenges, and we create campaigns that target maximum ROI with whatever budget you have to work with. And we are ready to manage our clients’ ad campaigns through the long run, making sure that both branding and sales benefit directly from our creative activities.
No two companies have the same needs or budgets. To reach your goals we need to provide expert video production planning from the start so we can capitalize on the best options available. Then, with the best strategy in hand, we need to create the best content and messaging for the directions we are going. And once your campaign is running, we need to constantly measure and monitor results so we can remain ready to adapt and embrace the opportunities that are being created.