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Maynards Auctioneers wanted to build more brand awareness for their Fine Arts division. Backlot crafted a video marketing campaign which saw new videos published monthly and also shown on cinema screens around Vancouver.
Intermeccanica Coach Builders of Vancouver have an enormous following around the world. This series of ongoing “stories” helped spread awareness through word of mouth and sharing to bring new customers into the “speedster” fold.
Gameday is the largest bus management company in the US. One of their biggest projects was our Vancouver 2010 Winter Olympics, and this provided content for a series of web videos celebrating their success.
In a branding campaign to run on CTV Morning News, a happy couple show their friends how pleased and protective they are with their Nufloors decision! Backlot created these branding and promotional spots to help Nufloors with market share. “Through-the-door” traffic increased by 38% because of the tv campaign.
The biggest toy offerings for 2013 that came from Spinmaster Toys were their Air Hogs line of RC helicopters. The Helix 4 in particular is a ground-breaking toy design which will have a big impact on the market. As a result, Backlot needed to make their tv commercial spots bold, high tech and bigger than life.
With 22 locations around BC, Splashes needed to increase brand awareness while getting out the buzz on all the premium manufacturers they represent to consumers and tradespeople alike. This series of 6 spots and 2 lifts has worked with several stations and channels to massively increase their exposure throughout the province.
Backlot has created many single advertising spots for a variety of companies and organizations in Vancouver and British Columbia, like this one for BC Lottery Corporation. Regardless of the type of product or service you sell, Backlot can help you reach your audience with great visuals, story, humour and emotion.